> ## Documentation Index
> Fetch the complete documentation index at: https://www.cashfree.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Social Proofing

> Boost trust and reduce abandonment with Cashfree social proofing, which shows order volumes, recent activity, and FOMO triggers on your checkout page.

Cashfree social proofing enhances customer trust and reduces checkout abandonment. It uses social validation psychology, encouraging action by showcasing metrics like order volume, customers served, and recent activity. This creates urgency and FOMO (fear of missing out), prompting quicker purchase decisions.

<Frame>
  <img height="300" width="300" src="https://mintcdn.com/cashfreepayments-d00050e9/JZc-JzI9LQpTeTyY/static/payments/checkout/social-proofing.gif?s=55add28ca3507591e2c6b027a2ab5ad9" data-path="static/payments/checkout/social-proofing.gif" />
</Frame>

## Benefits of social proofing

Social proofing offers the following benefits to merchants:

* Enhance brand credibility
* Increase customer confidence in the merchant and products
* Encourage customers to complete purchases
* Reduce hesitation during the checkout process
* Highlight the popularity of products and services

## How social proofing works

Social proofing displays anonymised metrics about customer activity on your store. These metrics are shown in real time or based on recent data. The messages are non-intrusive and integrate seamlessly with the checkout experience to enhance the purchasing process.

Social proofing displays the following metrics:

| **Metric type**     | **Sample message**                              |
| ------------------- | ----------------------------------------------- |
| Order volume        | 5L+ orders fulfilled by this merchant           |
| Customers served    | 5,000+ customers have purchased from this store |
| Years with Cashfree | Serving customers for 3 years with Cashfree     |
| Recent activity     | 100+ recent orders in the last 24 hours         |
| Last purchase       | Last purchase made 10 minutes ago               |

## Setup requirements

Social proofing is available to all Cashfree merchants using Cashfree Checkout. No additional setup or configuration is required. The feature is automatically enabled for eligible merchants and displays relevant metrics based on your transaction history and customer activity.